Sarah Cordiner, founder of ‘The Efficacy Effect’ believes there are 5 stages to the creation of an ‘Efficacious Effect’; aka the development of an event, experience or circumstance that causes desired results, (or undesired ones).
- THE EFFECTOR – this is something causes a change in belief in one’s ability to create desired results
- THE MIND-SET – This is the attitude, thought and decoding process that occurs on experiencing the effector
- THE RESPONSE – This is our reaction (behaviour, words and emotions) to the effector
- FEEDBACK – This is the response and reaction we get back as a result of our own response
- EFFECT – This is the ultimate the ultimate state and result of the effector being experienced
1. The Dependant Perspective
three different perspectives on the degree to which people can control the
outcomes and experiences in their lives.
The first perspective is what I call the ‘dependant perspective’ which
asserts that people are reactive creatures and are a result of their collective
environmental, social and circumstantial experiences. This assumes that life
just ‘happens’ to us, that we have no control or influence over the direction
of our lives; that we are shaped, guided and contrived by other people and our
2. The Power Perspective
perspective is the ‘power perspective’.
perspective suggests that people are entirely responsible for the experiences
they have and the life paths they take. People
have a unique set of characteristics unlike any other creature on earth. Our
brains function differently to other animals, giving us greater ability to be
calculating, manipulative and decisive.
We have characteristics such as free will and imagination, which gives
us the unlimited ability to control and shape our lives; and that we have
endless power to engineer and regulate the experiences and outcomes that we
3. The Enterprise Perspective
have a different perspective. I believe
that reality is a combination of both of these perspectives. Our circumstances and environments can
certainly influence our emotions, change our affective states and encourage or
discourage us from taking certain actions.
do not determine the end result or outcome we will experience, as they do not
force us to make certain decisions or take certain actions. We have the free will to choose what action
to take, and the ability to imagine or preconceive pros and cons in executing a
certain action or inaction. Therefore,
we not only have the power to influence our future, our circumstances and our
experiences; we also have the ability to create it.
their environmental contexts” , so I call this the Enterprise Perspective.