LATEST ARTICLES BY SARAH CORDINER

 

Published author and qualified industry leader in education & course creation

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The New (and much better) Way Of Getting Leads And Making Sales

‘Edu-preneurship’ and ‘Edu-marketing’ are the new ways of generating leads, impacting your market, positioning yourself as the authority in your field and of course, making more sales! Think ‘content marketing’ but on super-intergalactic steroids!   It’s about moving away from ‘selling’, and instead creating a following by educating and informing your market (but doing so…

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Learners Are The New Buyers

Sales are dead. The consumer has switched to giving their cash to the one who has the answer to their questions – the Edupreneur. In this article I will share with you why any business owner who wishes to survive in business today, must stop selling and start educating. “Education is not the filling of…

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How to use a business mistake to enhance your reputation

Making it right when you’ve got it wrong: How to use a business mistake to enhance your reputation   Today when I arrived at the office, I was faced with an entire team of panic-stricken staff, some tears, and looks of dread-laden terror. I knew something had gone wrong. Really wrong.   As a company that…

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What is the role of the adult educator in the welfare to work sector?

There’s a lot to be said about our roles as educators – and they don’t get easier when you have a class full of adults. I’m a Trainer and CEO of a company that runs various activities and training initiatives for the long-term unemployed, benefit claimants, and offenders – often referred to as the ‘welfare…

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